The Styled Home Studios Journal

When it comes to hosting small brand events – think product launches, influencer gatherings, or creative workshops – choosing the right location is everything. While traditional venues have their place, there’s one type of space that’s becoming increasingly popular: the home.

We’re excited to launch our brand-new Professional Directory, a space for freelance creative pros like Photographers, Stylists, Makeup artists, and Videographers to showcase their work and connect directly with clients across the Styled Home Studios platform.

Owning a location house is a fantastic way to earn extra income and connect with top brands, photographers, stylists, and production companies looking for unique spaces for their creative productions and events. However, standing out in a growing marketplace requires more than just a beautiful home — you need a compelling listing and a smart promotion strategy and we’re here to help!

We’ve asked Luke Perkins from our insurance partners Mode Insurance to talk us through the key insurance considerations for freelancers and small businesses that are looking to book a photoshoot location.  It may not be the most ‘fun’ topic – but insurance can play a crucial role in the success of your business and provides valuable peace of mind to everyone involved in your location booking so we’re going to get some clarity on getting the correct cover and what do you do if you need to make a claim.

Whether you’re photographing your house yourself or hiring a photographer, it can be bamboozling on the day to think about what the photography needs to include. As with any photography, before a camera is even picked up, the magic is in the planning which includes knowing what information you need to capture in each shot.

We’re delighted to have the fantastic Press Loft writing this month’s Guest Expert article. If you’re a product based business this is not to be missed!

With Christmas on the minds of most businesses, we asked Floral Stylist (and Styled Home Studios Host) Lois Kingsbury to tell us what it’s like working with a floral stylist and how bespoke florals can instantly elevate a campaign, especially at Christmas!

We’ve recently made the decision to include a small selection of outstanding lifestyle studios in our portfolio, including the stunning new ‘Lifestyle Luxe – SW18’ in Clapham, London. Lifestyle studios like this combine the warmth and homely feel of a location house, with the practical benefits of a studio space and we’ve seen a wonderful variety of enquiries for shoots and events at this location. Here we chat to Emily, co-owner of the studio about what led them to create this dreamy space, key design choices (made with photographers and content creators in mind) and the benefits of shooting in a daylight studio space.

Summer has well and truly arrived so we’ve picked four unique shoot locations that will instantly transport you abroad and give your content the international and aspirational backdrop you want, all without packing your passport.

Imagine our delight when the lovely Hannah Walters, owner of New England Living – SY10 and co-founder of one of our favourite interior brands, Charlested Interiors offered to give us a masterclass in shelf styling (something she’s loved well before the days of the #shelfie!). We hope you enjoy Hannah’s top tips from her 20 years in the house and home industry – please do tag us @styledhomestudios with your shelf styling images!

We’ve only recently switched the heating off in the office and already it’s time to think about Christmas and festive marketing. The competition to capture your audience’s attention is even more intense at Christmas and the perfect shoot location is one of the key elements that will make your campaign shine during the frenetic festive season.

Now I know we are only just coming out of what feels like a long winter – the big coats have been packed away and we are considering if we need sun lotion in our bags (I always go pink at the slightest hint of summer!)

But in the world of marketing and brand photography, it’s that time of year again to be thinking of some winter campaigns with clients so I wanted to share some tips for creating seasonal imagery for your brand.